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 Afro-Asia Cup struggles to find sponsors, advertisers
5th Jun 2007 22:13 IST
Agencies
With less than 24 hours remaining for the Afro-Asia Cup series to kick off in Bangalore, the organisers are yet to find a main sponsor for the event as well as for the Asian team.
"We are still looking for sponsor for the Asian team while African team will be sponsored by Sahara Computers," Asian Cricket Council CEO Syed Ashraful Huq said.
Asked about the main sponsor of the series, Huq said: "It has not been finalised yet, we are still in talks with some people."
It is understood there are no takers even for the in-stadia advertising rights, which is with ACC.
Besides struggling to find sponsors, the tournament has also not been able been able to attract media buyers' interest for advertisements.
Industry sources say the broadcaster for the series, ESPN-Star Sports has fixed the floor price for a ten second slot at Rs 35,000. But officials at the channel could not be reached for confirmation.
"Currently we are not receiving any queries from advertisers because no one is interested in the series. It's not a matter of price, it's a question of need for being in the series as advertisers," Mindshare Managing Director Sunda Raman said.
He said companies like PepsiCo, Motorola and UB among its clients, which are heavy on advertisement in cricket, have not contacted it for the series. |
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