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 PCB in a fix for allowing Misbah to play for Bangalore Royal Challengers
5th May 2008 13:00 IST
Agencies
The Pakistan Cricket Board (PCB) is in a fix after allowing Misbah-ul-Haq to play for liquor baron Vijay Mallya-owned Bangalore Royal Challengers in the IPL as it is in conflict with its policy of discouraging players from associating themselves with alcohol brands.
Mallya owns the United Breweries group, manufacturers of leading alcohol brands in India, and Royal Challenge happens to be the name of a leading spirit brand of the UB group.
PCB CEO Shafqat Naghmi said the board does not encourage its players to promote or endorse alcohol and tobacco products.
"Players usually take prior clearance for endorsing or starring in any brand commercials. I am not sure whether Misbah has taken permission for the Royal Challengers and I am also not sure whether he is required to wear or market any brand of the UB group," Naghmi said.
"But yes we do discourage our players from even sporting logos promoting alcohol or tobacco products," he admitted.
Naghmi said the board would look into the matter.
Alcohol consumption is against the tenets of Islam and banned in Pakistan. Even tobacco advertising on television and in sports was banned by the government a few years ago.
To complicate matters, the Indian health minister Anbumani Ramadoss recently said the Bangalore team's name amounted to surrogate advertising and promoted alcohol. |
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