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Untitled Document
 PepsiCo undecided on future with Tendulkar
4th Apr 2008 13:02 IST
Agencies
Beverages major PepsiCo on Thursday said it was yet to take a call on whether to continue with Master Blaster Sachin Tendulkar as Pepsi's brand ambassador after his contract expires next month.
The company, which has already parted ways with Sourav Ganguly and Rahul Dravid and roped in younger cricketers like Ishant Sharma and Rohit Sharma, will decide whether or not it would renew contract with Tendulkar.
"Pepsi is still deciding on that (Tendulkar as brand ambassador), his contract is expiring next month," PepsiCo India Executive Director Punita Lal said on the sidelines of a press conference organised by the company.
Asked why the company was giving a second thought about the deal, Lal said, "It’s about how much you (as a company) can afford and how many new faces you want to introduce".
She, however, said the company would like to stay associated with Sachin and he was a brand that will not go away.
"Sachin is still a big brand and will remain so in the next 20 years," she added.
PepsiCo's decision to sign Ishant and Rohit is part of the company's focus to position Pepsi as a youth brand, for which it has also kicked off its new campaign for 2008 'Yeh hai Youngistaan Meri Jaan'. |
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