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NEWS Cricket World Cup 2007> Ganguly roped in as brand ambassador of Puma 24th Feb 2007  22.19 IST By Agencies   Sourav Ganguly was today roped in as brand ambassador by Germany-based sports lifestyle brand Puma and its country arm Puma Sports India. Announcing the one-year deal at a media meet in Kolkata, Managing Director of Puma Sports India Rajiv Mehta said, "The Bengal Tiger embodies the perfect combination of grit, skills, endurance and style, which is truly synonymous with the brand image of our company. "He kept going even in his hard days and now has successfully made his place in the World Cup," he said. As per the deal, Ganguly would wear the company's cricket footwear and apparel during all appearances at forthcoming matches. Ganguly said he started using the company's cricket equipment during the home series against Sri Lanka. Asked whether there were more deals in the offing, Ganguly said, "we will have to wait and see. My existing endorsements are on. There is not much scope for other brands." Ganguly, who had been losing endorsements when he was out of the team, said "Frankly speaking, if runs keep coming, the rest will follow." Also View In-Depth Coverage: Cricket World Cup 2007 Team Page: India Team Page: Sri Lanka

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